New Media and Theme Park Interaction

The idea that new media is gaining traction excites me.  Here we are, early adopters, helping the segment grow and businesses are adopting now faster than ever.  But we aren't just talking about guru's selling widgets, now real companies have real presence in social media.  One company, that has led the way and set example for others to follow is Holiday World.

First theme park in the world, predating Disney, and still setting industry firsts.  Holiday World is also the first amusement park to create a blog, for use to communicate with guests and strengthen their relationship with their customers.  It's not just corporate drivel found on the many HoliPosts, but real world information and behind the scenes pictures that help tell a HoliStory.  For example, the latest blog post features a punny title and features pictures of the construction on the new water slide, The Mammoth.  This blog is designed to connect with customers, keep us interested in the off season, and ultimately bring us through the turn styles.  It works because I don't feel like I'm being sold to, I'm being introduced to what the company is proud of.

Holiday World doesn't stop at blog posts, they also are active on Twitter and Facebook.  This theme park does an amazing job at keeping all channels updated and interact directly with the public.  New media allows for easy two-way interaction, that benefits the company and the customer.  Again, Holiday World does an amazing job at this by sticking around after a tweet, responding to wall posts, and making sure blog comments are addressed.

I'm excited to share that Paula Werne will be speaking at the next Social Media Club of Evansville meeting on November 21st.  From 6:00 to 8:00 PM Paula will talk about how Holiday World has navigated the peaks and valleys of mastering the new media frontier.  Everyone is invited, so please sign up today.

[button link="http://smcevansville.org/ask-holiday-world/" color="lightblue"] Ask Holiday World A Question[/button]

Have a question to ask Holiday World about social media?  Fill out the 'Ask Holiday Word Form' and we'll make sure Paula sees your question.

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Evansville Mayoral Discussion on Social media

I've been working with the the Social Media Club of Evansville to get the word out about a new mayoral discussion event.  On October 24th, from 5:30pm to 8:00pm at the Ridgway University Center in Eykamp Hall, mayoral candidates Rick Davis and Lloyd Winnecke will be discussing transparency and accountability within the Evansville Mayoral Office.  The focus will be on how social media and other new media tools can help open the doors to our local government and increase it's effectiveness.

The event will be open to the public and I would encourage everyone to attend.  It's a unique opportunity to hear what our candidates have to say about accountability within an information age.  I am personally interested in how they intend to keep it a 2-way street and encourage feedback through tools like Facebook, Twitter, and others.  I don't think that the election process ends at the polls, it continues through the elected officials term and can be shaped and molded through social media.  Accountability in office can only be attained by keeping the doors open and social media gives us that ability.

Evansville Mayoral Discussion Event - Register Now, it's FREE.

Social Media Risks and Challenges

SMC of Evansville August Meet Up

It's been a few months since I've been able to attend the Social Media Club of Evansville's meeting.  But I must say, it's worth the time, especially business owners who are looking to create a local online presence.  Monday, August 15th from 6 - 8 PM at Ri Ra Irish Pub, will be the next meeting.  I've yet to RSVP, but I shall try to attend.

As a note, everyone is just as friendly, outgoing, and welcoming as their online persona.  Furthermore, presentations are professionally orchestrated and geared toward teaching and open discussion.  Even if you struggle finding Facebook.com, you'll feel at home learning about how important social media has become to your business and personal reputation.

According to the SMC newsletter, Mondays meeting will focus on YouTube and Real Simple Video and what it means to your marketing efforts.  I know how my ventures into video production have turned out, so I'm considering a double dose of Rocky Walls, who will also be presenting at U of E earlier in the day.  If you don't know who Rocky Walls is, he's the go to guy at Star Media Productions, a business that focuses on online content creation and social media marketing.

For all the gritty details sign up at the official Social Media Club of Evansville Website.  The meeting at Ri Ra Irish Pub is free, but the presentation by Rocky Walls at U of E will cost a $20 registration fee.

Stay connected with SMC of Evansville on Twitter by following @smcEVV.


The What: Social Media Club of Evansville August Meeting

The Where: Ri Ra Irish Pub, Downtown Evansville

The When: August 15th, 2011 from 6-8 PM

The Why: YouTube is no longer just a place for laughing babies and skateboarders rendering themselves infertile. Posting video online boosts SEO and SMO, drives traffic to web sites, increases conversion rates, enhances brand value and recognition, and creates more personal audience interaction.

In short, video can change your online audiences into relationships.