New Media and Theme Park Interaction

The idea that new media is gaining traction excites me.  Here we are, early adopters, helping the segment grow and businesses are adopting now faster than ever.  But we aren't just talking about guru's selling widgets, now real companies have real presence in social media.  One company, that has led the way and set example for others to follow is Holiday World.

First theme park in the world, predating Disney, and still setting industry firsts.  Holiday World is also the first amusement park to create a blog, for use to communicate with guests and strengthen their relationship with their customers.  It's not just corporate drivel found on the many HoliPosts, but real world information and behind the scenes pictures that help tell a HoliStory.  For example, the latest blog post features a punny title and features pictures of the construction on the new water slide, The Mammoth.  This blog is designed to connect with customers, keep us interested in the off season, and ultimately bring us through the turn styles.  It works because I don't feel like I'm being sold to, I'm being introduced to what the company is proud of.

Holiday World doesn't stop at blog posts, they also are active on Twitter and Facebook.  This theme park does an amazing job at keeping all channels updated and interact directly with the public.  New media allows for easy two-way interaction, that benefits the company and the customer.  Again, Holiday World does an amazing job at this by sticking around after a tweet, responding to wall posts, and making sure blog comments are addressed.

I'm excited to share that Paula Werne will be speaking at the next Social Media Club of Evansville meeting on November 21st.  From 6:00 to 8:00 PM Paula will talk about how Holiday World has navigated the peaks and valleys of mastering the new media frontier.  Everyone is invited, so please sign up today.

[button link="http://smcevansville.org/ask-holiday-world/" color="lightblue"] Ask Holiday World A Question[/button]

Have a question to ask Holiday World about social media?  Fill out the 'Ask Holiday Word Form' and we'll make sure Paula sees your question.

Stuff:

 

Author: Christopher

I live on the North side of Evansville with my wife and 6 year old daughter. I've been a resident of Evansville, IN since 1999, originally from Spencer County. I'm employed by a local Whole Sale Distributor and use my spare time to develop websites and market online projects.

Leave a Reply

Your email address will not be published. Required fields are marked *